Founded by industry veterans Rachel Oster and Erin Merrill, Diversion Strategies was born from a passion for creating sustainable, actionable solutions in waste management and recycling. With a history of shaping EPR legislation and guiding innovative policy development, we’ve made the leap to supporting design firms, producers, and sustainability consultants in meeting compliance challenges head-on.
Rachel Oster is a recognized leader in the waste and recycling industry, with over 15 years of experience shaping policy, building programs, and driving sustainable solutions. As Co-Founder and Managing Partner of Diversion Strategies, she helps businesses, local governments, and organizations navigate complex recycling systems, extended producer responsibility (EPR) regulations, and sustainability initiatives. With a background in government relations and operational leadership, Rachel brings a unique blend of policy expertise and hands-on industry experience. Passionate about driving innovation and practical solutions, she has built a reputation as a trusted advisor, bridging the gap between policymakers, businesses, and recyclers to create meaningful impact.
Erin Merrill is a strategic expert in infrastructure planning, project development, and regulatory compliance, with over 15 years of experience in the recycling industry. As Co-Founder and Managing Partner of Diversion Strategies, she helps businesses, local governments, and organizations navigate complex project development, including market evaluation, permitting and regulatory compliance, grant and application writing, and the management of large-scale projects. Her deep knowledge of state and local policies, combined with her strategic approach, has made her a trusted advisor to organizations looking to expand their recycling programs and advance sustainability initiatives.
Designing and implementing effective recycling programs, ensuring increased material recovery and long-term sustainability.
Helping producers and brands comply with evolving EPR regulations, integrating sustainable design and recovery solutions into their business models.
Supporting the development of innovative waste and recycling infrastructure, from concept to completion.
Bridging the gap between industry and policymakers, to shape regulations and advocate for sustainable solutions
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